SEO & systems for pain and wellness clinics
Get found by patients in pain. Without paying for every click.
We build the digital front desk for independent physio, osteo, chiro, massage and talking-therapy clinics: a website that books, a Google presence that ranks, and the invoicing and admin behind it that stops eating your evenings.
The problem with renting patients
Ads stop working the moment you stop paying
Google Ads is a reasonable way to buy time. It is a terrible thing to build a clinic on. The clinics that thrive treat paid search as optional, not structural.
Paid search only
- Cost per click on clinical terms keeps climbing
- Enquiries stop within hours of pausing the budget
- You compete on budget against clinic chains
- Nothing you build accumulates any value
- January is frightening, every January
Organic foundation
- Cost per patient falls as the work compounds
- Rankings hold through quiet months
- You compete on relevance, proximity and reputation
- Every page and review is an asset you keep
- The diary fills without a daily budget decision
What we do
Six things, done properly, in order
You do not need all of it on day one. We start with whatever is losing you the most patients this month, then work down the list.
Clinic websites
A fast, honest website built around one job: getting someone in pain to pick your clinic and book a slot before they close the tab.
- Loads in under two seconds on a phone
- Book button visible on every screen
- Separate page for every treatment you offer
- Written to satisfy Google and the patient reading it
Local SEO
Ranking nationally is vanity. Ranking for “physio near me” in the postcodes your patients actually live in is the whole game.
- Map pack visibility in your catchment
- Service plus area pages that read like English
- Citations and directory listings cleaned up
- Tracked by postcode, not national average
Google Business Profile
Your free listing is the single highest-converting asset you own, and most clinics set it up once in 2019 and never touched it again.
- Categories, services and attributes set correctly
- A review engine that keeps running
- Photos, posts and Q&A kept current
- Suspension and reinstatement handled
Booking & patient flow
Getting the enquiry is half the job. We set up the diary, the reminders and the follow-up so the enquiry becomes an attended appointment.
- Practice software configured properly
- Automated reminders that cut no-shows
- Intake forms completed before arrival
- Rebooking and recall built in
Invoicing & accounts
Card on file, automatic invoices, insurer billing that does not eat your evenings, and a clean handover to an accountant who understands clinics.
- Payments taken at the point of booking
- Invoices generated automatically
- Insurer and third-party billing tidied up
- Bookkeeping connected to your accountant
Clinical content
Health content is held to a higher standard than any other topic. Ours is written by registered clinicians, reviewed properly, and built to be cited by AI search too.
- Written by HCPC and GOsC registered clinicians
- Author, review date and sources shown
- Structured for AI Overviews and chat answers
- Turned into video and social without extra work
How we work
We treat your clinic the way you treat a patient
Assess, diagnose, load progressively, discharge. It is the only model that makes sense to a clinician, and it happens to be how good marketing works too.
Assessment
A full baseline: search visibility by postcode, Business Profile completeness, review position, site speed, booking friction and where enquiries currently leak. You get the written findings whether or not you hire us.
Diagnosis
We identify the actual constraint. Sometimes it is visibility. Often it is a diary that loses a third of the enquiries already arriving. Fixing the wrong thing first wastes a quarter.
Treatment
Progressive load, not a big bang. Quick structural fixes first, then the site, then the local foundation, then content and authority built month on month.
Discharge criteria
We agree up front what independence looks like: rankings held, ads optional, systems documented, your team able to run it. Then we say so, rather than billing indefinitely.
Case studies
What it looks like when it works
Four clinics, four different constraints. Figures shown are illustrative drafts pending client sign-off.
Cutting a physio clinic's ad spend to zero while bookings grew
The clinic was spending £1,150 a month on Google Ads and stopping the moment the budget paused. We rebuilt the organic foundation so the diary filled without it.
Taking the map pack from an established competitor
A newer clinic sat below a long-established rival on every local search. We won the map pack in both catchments inside seven months.
Fixing the diary before touching the marketing
The studio did not have a traffic problem. It had a booking problem: enquiries arrived, and roughly a third never became an attended appointment.
Building organic enquiries for a therapy practice with strict privacy needs
A counselling practice needed more self-funding clients without directory fees, retargeting, or anything that felt intrusive to a vulnerable audience.
Pricing
Clear prices, monthly rolling
No setup fee hidden in month three, no twelve-month tie-in, no charge for asking us to change a phone number.
Foundation
Solo clinicians and new clinics that need the basics done properly, once.
- Google Business Profile rebuilt
- Directory listings corrected
- Booking system configured
- Reminder sequences set up
- Review request routine
- Two hours of training
Growth
Established clinics that want to stop depending on ads within a year.
- Everything in Foundation
- New clinic website, built and hosted
- Local SEO across your catchment
- Two clinician-written articles a month
- Ongoing profile and review management
- Monthly reporting on calls and bookings
- Direct line to your account lead
Multi-site
Groups running two or more locations, or clinics with in-house marketing.
- Everything in Growth
- A location strategy per site
- Separate profiles, reviews and tracking
- Insurer billing and finance systems
- Accountant introduction and handover
- Quarterly strategy sessions
What clinics say
Straight from the treatment room
“They understood the clinic before they touched the marketing. The questions in the first call were about our diary and our discharge process, not our logo.”
“Our Google profile had been set to the wrong category for four years. Nobody had ever looked. That one fix changed our week.”
“I no longer dread January. That is the honest measure of what changed.”
Questions
The things clinic owners actually ask
How long before we see results?
Business Profile and booking changes can move within two to six weeks. Organic rankings are slower: expect meaningful movement from month three and a settled position by month eight or nine. Anyone promising page one in thirty days is either buying ads or misleading you.
Do we have to stop running Google Ads?
No, and you should not stop abruptly. Ads are a reasonable way to buy visibility while the organic foundation is being built. The goal is to make them optional rather than essential, so you can turn them down deliberately. Several clinics keep a small budget on their highest-margin treatments permanently.
Who actually owns the website and the accounts?
You do. The domain is registered in your name, hosting and analytics are in your accounts, and we work as a user on your Google Business Profile rather than owning it. If you leave, everything stays with you and we hand over every login within five working days.
Is there a minimum contract?
No. Monthly retainers run month to month with thirty days' notice. We would rather you stayed because the work is producing patients than because a contract says you have to.
Do you work with clinics that compete with each other?
Not in the same catchment. We take one clinic per discipline per area, so we are never optimising two practices against each other. If your area is already taken, we will tell you at the first call rather than after you have paid.
Find out what your clinic is missing
A free 20-minute review of your website, Google Business Profile, reviews and booking flow. You get a written summary of what to fix first, whether or not you work with us.